Premium Cars Study in Bhopal City – A Customer Satisfaction Analysis | Original Article

ABSTRACT:

When one looks at the global economy and specifically narrows down to the Indian context the automobile sector definitely emerges out as the key player. The Indian automotive industry is one of the largest and the fastest growing industry globally. This study specifically covers the crucial aspect of customer satisfaction for the Premium cars in Bhopal city. The sample size is 660 and has been obtained through the method of random sampling in Bhopal. For the purpose of study, a number of various statistical tools like Factor Analysis, Freq distribution, Percentage Analysis testing has been used. Through the studyit has been found that customers in the Premium segment car category can be rated as average satisfied. Factors to be considered are Design – External as well as Internal, Reliability (brand, Engine), Safety, Advanced Technology, Cost expenses, Maintenance and services, Product Quality. Therefore to fulfill the expectations of respondents we have to conduct surveys and meeting customers so that we can clearly understand their specific requirements and expectationsThis would not merely satisfy the customers but would pull them up toaspire for consider to purchase premium cars.